Privacy Policy

Last Updated: June 2026

Lira App Breastfeeding (“Lira”, “we”, “our”, or “us”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, and protect information when you use the Lira App Breastfeeding mobile application and related services.

1. Information We Collect

Information You Provide

We may collect information that you voluntarily provide, including:

Name
Email address
Account information
Breastfeeding and feeding tracking records
Notes and information entered into the app
Support requests and communications

Images and Videos

The app may allow users to upload or capture photos and videos for AI-powered breastfeeding latch and positioning analysis.

Images and videos are processed solely for providing the requested functionality.

Device Information

We may automatically collect:

Device type
Operating system
App version
Anonymous usage information
Diagnostic and crash reports

2. How We Use Information

We use information to:

Provide app functionality
Deliver AI-powered breastfeeding support
Improve breastfeeding tracking features
Maintain and improve app performance
Respond to support requests
Manage subscriptions and purchases
Ensure security and prevent misuse

3. AI Features

Lira App Breastfeeding includes AI-powered features designed to provide educational guidance and support.

AI-generated information is provided for informational purposes only and should not be considered medical advice.

Users should consult qualified healthcare professionals regarding medical concerns.

4. Data Storage and Security

We use reasonable technical and organizational measures to protect personal information against unauthorized access, disclosure, alteration, or destruction.

However, no method of electronic storage or transmission can be guaranteed to be completely secure.

5. Sharing of Information

We do not sell personal information.

We may share information with trusted service providers who help us operate the app, including:

Cloud hosting providers
Analytics providers
Customer support providers
Payment and subscription processing providers

These providers may access information only as necessary to perform services on our behalf.

6. Children’s Information

The app is intended for use by parents and caregivers.

We do not knowingly collect personal information directly from children.

7. Data Retention

We retain personal information only as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce agreements.

8. Your Rights

Depending on your location, you may have rights to:

Access your information
Correct inaccurate information
Request deletion of your information
Withdraw consent where applicable

Requests may be submitted through our support channels.

9. Third-Party Services

The app may use third-party services including:

Apple App Store services
Subscription and payment services
Analytics services
Cloud infrastructure services

These services are governed by their own privacy policies.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Updated versions will be posted on this page with a revised “Last Updated” date.

11. Contact Us

If you have questions regarding this Privacy Policy, please contact:

contact@liraappbreastfeeding.com

Lira App Breastfeeding
Digital Latch Assistant